This might seem like a strange question, but we get ask this a lot. The question takes the form of: Can the sales side do a proper preliminary design and select the optimal machine (turbine/compressor/pump)? Is it possible for the design and application task to be integrated in a way allowing the application team the autonomy to make decisions without going back to the engineering team every time they get an inquiry? After realizing how large of a pain point this is for our clients, we decided to solve this problem for a major turbine manufacturer in Asia and in the process, provided a time-saving solution to maximize the returns for all the stakeholders.
The challenge came with the different competencies of the sales and design team. The sales/application teams are not necessarily experts in design while designers cannot double as application engineers to meet the sales requirements.
In our efforts to solve this issue, we worked with this turbine manufacturer. We listed all of their current processes, limitation, requirements, constraints, and etc. to explore the many possible ways to resolve this pain point. In the end, there were two solutions; (1) Develop custom selection software, or (2) Leverage the AxSTREAM® platform using AxSTREAM ION™.
- Developing Custom Selection Software: Developing a custom selection software specific to the manufacturer where their application team can choose the optimal turbine based on expected customer needs. Developing such a custom system requires bringing together the expertise of different teams from turbomachinery (such as aero-thermal and structural) to software developer, testing, etc. Developing such a one-off system also takes considerable time at considerable cost. This approach could solve the current problem, but with rapidly changing technologies and market requirements, this is not a viable long-term solution.
- Leverage the AxSTREAM® Platform using AxSTREAM ION™: We evaluated the limitation and possibilities of utilizing our turbomachinery design platform AxSTREAM® to meet the requirement of sales/application engineering team for today’s needs and in the future. We found the organization had a greater advantage using this existing platform rather than investing in the short-term solution of developing a custom selection software. Many of the building blocks required for customization are already available to use via an interface a non-technical sales person could easily use. This platform was utilized for meeting the requirement of this turbine manufacturer saving time and cost while resolving a large pain-point for the organization.